What Are The Best College Towns in America

03/25/2025•10 minute read
What Are The Best College Towns in America

Choosing the right college isn’t just about the school—it’s also about the town that surrounds it. The best college towns offer a mix of vibrant culture, affordable living, great food, and plenty of entertainment.


Best College Towns in America

To determine this, we considered multiple factors:

  • Livability and culture
  • Affordability of housing and living expenses
  • Quality and ranking of college’s education
  • Job prospects after graduation

Based on our research and input from our experts, here are the top 10 college towns in America:

TownAssociated UniversityUniversity Ranking (US News, 2025)
Ann Arbor, Michigan University of Michigan21
Madison, WisconsinUniversity of Wisconsin39
Athens, Georgia University of Georgia46
Boulder, ColoradoUniversity of Colorado98
Austin, Texas University of Texas30
Chapel Hill, North Carolina University of North Carolina--Chapel Hill 27
Berkeley, CaliforniaUC Berkeley17
State College, PennsylvaniaPenn State63
Iowa City, IowaUniversity of Iowa98
Burlington, VermontUniversity of Vermont121

Top 10 College Towns in the US

1. Ann Arbor, Michigan

Home to the University of Michigan, Ann Arbor blends Big Ten energy with a charming downtown full of bookstores, coffee shops, and top-tier restaurants.

Ann Arbor was also rated one of the best college towns by Forbes in 2021.

Why it stands out:

  • Big Ten sports frenzy (especially football Saturdays at The Big House)
  • Eclectic food scene (from Zingerman’s Deli to high-end dining)
  • Walkable downtown with indie bookstores and cozy cafes
  • Strong arts culture (Ann Arbor Art Fair, Michigan Theater)
  • Proximity to Detroit for internships and city adventures

2. Madison, Wisconsin

Nestled between two lakes, Madison offers a thriving arts scene, farm-to-table dining, and a lively sports culture thanks to the University of Wisconsin.

Why it stands out:

  • Stunning lakeside setting (kayaking, biking, and ice skating in winter)
  • Legendary farmers' markets (Dane County Farmers' Market is a must)
  • Badgers sports pride (Camp Randall Stadium is electric on game days)
  • Craft beer heaven (local breweries like Ale Asylum and Karben4)
  • Progressive politics & intellectual buzz

3. Athens, Georgia

A quintessential Southern college town, Athens boasts legendary music venues, a buzzing bar scene, and the spirited University of Georgia community.

Why it stands out:

  • Birthplace of R.E.M. & the B-52s (iconic music scene at 40 Watt Club)
  • Classic Southern charm (historic architecture, tree-lined streets)
  • Wild football Saturdays (UGA Bulldogs dominate the town’s energy)
  • Affordable cost of living (great for students)
  • Thriving food & brewery scene (try Creature Comforts beer)

4. Boulder, Colorado

With the Rocky Mountains as a backdrop, Boulder combines outdoor adventure, a health-conscious vibe, and the dynamic University of Colorado campus.

Why it stands out:

  • Outdoor paradise (hiking, skiing, rock climbing minutes away)
  • Pearl Street Mall (street performers, boutique shops, great eats)
  • Strong sustainability focus (bike-friendly, eco-conscious culture)
  • Tech & startup hub (Google has a campus here)
  • 420-friendly culture (progressive cannabis laws)

5. Austin, Texas

Though it’s a major city, Austin retains a college-town feel near UT, with live music, food trucks, and an unbeatable mix of weird and wonderful culture.

Why it stands out:

  • Live music capital (6th Street, ACL Festival, SXSW)
  • Amazing food trucks & BBQ (Franklin Barbecue, Torchy’s Tacos)
  • Barton Springs Pool (natural spring-fed swimming spot)
  • Tech & job opportunities (Silicon Hills attracts startups)
  • Keep Austin Weird vibe (quirky, artsy, and fun)

6. Chapel Hill, North Carolina

This cozy town revolves around UNC basketball, Southern hospitality, and Franklin Street’s bustling bars and cafes.

Why it stands out:

  • Tar Heel basketball mania (Dean Smith Center is a shrine)
  • Franklin Street nightlife (bars, music, and late-night eats)
  • Charming Southern vibe (historic campus, tree-covered walks)
  • Great food scene (iconic spots like Sutton’s Drug Store)
  • Part of the Research Triangle (job & internship opportunities)

7. Berkeley, California

Progressive, intellectual, and just a BART ride from San Francisco, Berkeley offers eclectic food, activism, and the prestigious UC Berkeley.

Why it stands out:

  • Political & activist hub (Free Speech Movement history)
  • Gourmet food scene (Chez Panisse, ethnic eateries)
  • Easy access to San Francisco (career & cultural opportunities)
  • Beautiful campus (Campanile views, redwood groves)
  • Tech & innovation influence (near Silicon Valley)

8. State College, Pennsylvania

Penn State’s massive alumni network keeps this town lively, with football Saturdays turning it into one of the biggest parties in the country.

Why it stands out:

  • Beaver Stadium madness (one of the largest stadiums in the U.S.)
  • THON fundraiser (largest student-run philanthropy)
  • Classic college-town vibe (dive bars, late-night pizza)
  • Surrounded by nature (hiking, skiing nearby)
  • Strong alumni network (nationwide Penn State pride)

9. Iowa City, Iowa

A UNESCO City of Literature, Iowa City blends literary charm with Big Ten sports and a walkable downtown centered around the University of Iowa.

Why it stands out:

  • Writers’ Workshop fame (home to famous authors)
  • Pedestrian-friendly downtown (bookstores, cafes, pubs)
  • Hawkeye sports pride (Kinnick Stadium’s wave tradition)
  • Affordable living (great for students & young professionals)
  • Midwest charm (friendly, laid-back vibe)

10. Burlington, Vermont

Small but mighty, Burlington offers a laid-back vibe, stunning lake views, and a strong sense of community around the University of Vermont.

Why it stands out:

  • Lake Champlain beauty (sailing, swimming, sunset views)
  • Church Street Marketplace (pedestrian-only shopping & dining)
  • Outdoor adventures (skiing, hiking, biking)
  • Farm-to-table food & craft beer (Ben & Jerry’s started here)
  • Progressive & eco-friendly culture

What Makes These College Towns So Great?

The best college towns offer more than just a great university—they provide an environment where students can thrive academically, socially, and professionally. Here’s what sets them apart:

1. Livability & Culture

These towns strike the perfect balance between campus energy and real-world appeal. Walkable downtowns, vibrant arts scenes, and a mix of students and locals create a dynamic community. Whether it’s catching a show at Athens’ legendary music venues, browsing Ann Arbor’s indie bookstores, or joining protests in Berkeley, there’s always something happening beyond the classroom.

2. Affordability of Housing & Living Expenses

While no college town is cheap these days, the best ones offer reasonable costs compared to major cities. Madison and Iowa City provide relatively affordable rent, while spots like Boulder and Austin—though pricier—still have student-friendly pockets. Southern towns like Chapel Hill and Athens tend to stretch budgets further, with lower costs for food, drinks, and entertainment.

3. Quality & Ranking of College Education

A great college town starts with a great university. These towns host top-tier schools like UC Berkeley (#1 public university), Michigan (a research powerhouse), and UT Austin (a rising STEM leader). Strong academics attract ambitious students, renowned faculty, and research opportunities that extend learning beyond the lecture hall.

4. Job Prospects After Graduation

The best college towns don’t just educate—they launch careers. Austin’s tech scene, Boulder’s startups, and Ann Arbor’s ties to Detroit industries provide internships and jobs. Alumni networks (like Penn State’s massive global community) open doors, while towns in the Research Triangle (Chapel Hill) or near big cities (Berkeley/SF) offer long-term career pathways.

5. Student Lifestyle Perks

From Boulder’s mountain trails to Madison’s lakefront hangouts, outdoor access is a huge draw. Foodies thrive in Austin’s food truck scene or Burlington’s farm-to-table eateries, while sports fans live for game days in State College or Athens. The blend of campus traditions and local flavor keeps life exciting all four years (and beyond).

6. Post-Grad Appeal

Many graduates stick around—proof these towns work for adults too. Whether it’s Boulder’s wellness focus, Iowa City’s literary community, or Ann Arbor’s intellectual buzz, they offer careers, culture, and charm that outlast frat parties. That staying power makes them more than just a college stopover; they’re places to build a life.

Final Thoughts

Besides the quality of education, you should also consider the culture and livability of the college town you will be studying in.

If you need help deciding on the perfect university for you, our expert strategists can help. Students working with Crimson are 7x more likely to gain admission to their dream university.