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Are Campus Tours Worth It?
Does Visiting Help You Get Accepted?
Planning Your College Visit
Making the Most of Your Visit
How To Evaluate Your Campus Experience
Choosing a college is one of the most important decisions of your life. But is a college visit helpful? Even if you’ve spent hours scrolling through college websites, watching YouTube videos, and flipping through brochures, no amount of online research — or armchair research — can replace the experience of stepping foot on a college campus. By visiting in person you'll really get a feel for the campus, see important facilities likes dorms, gyms, and libraries, do research for your application, and find out what's on the menu at the dining hall, making your visit well worth the effort.
A college visit gives you the chance to see the campus culture in action and envision what your life might look like if you spend the next four years there.
By visiting campuses, you’re gathering the kind of intel that could make or break your decision to apply and attend. You’re making memories that could even shape your applications. So, let’s talk about how to make these visits count.
In this blog post, we'll share expert insights on all of the following:
Visiting colleges is like ordering clothes online — you can read the description and check the size, but until you wear it, you won’t know if it really fits. You know how it’s a hassle to return things you bought online? Well, choosing the wrong college can be a million times worse.
When you visit a college, you’re building a relationship with the school. And that relationship starts with seeing it, hearing it, and feeling it. Here’s why it’s worth the trip:
Photos and videos can only show you so much. By visiting in person, you’ll get to see the actual facilities, walk through the dorms, and sit in the lecture halls. You might even stumble upon something unexpected — a cutting-edge research lab, a cozy library nook, or a bustling student-run café.
In this interview with Crimson’s CEO Jamie Beaton, Duke and Stanford alum Shadman U. shared how he leveraged his visit to Duke for powerful application content:
Sometimes, it all comes down to how a campus feels. Does it make you feel at home, or does it seem too overwhelming? You’ll know within minutes of walking around. We’ve seen students light up when they find a campus that clicks, and we’ve seen others walk away upon realizing the school is actually not a fit. For many students these gut feelings can prove just as important as academic rankings or course offerings.
Talking to students, professors, and even dining hall staff can give you insights you won’t find online. Students love to share what makes their school special — and they’ll often be brutally honest about what they don’t like.
This is your chance to imagine yourself living on this campus.
Everything from the food in the dining hall to the way students interact will help paint a picture of what your life might look like if you choose this school.
If you can’t make it to a campus for financial or logistical reasons, don’t worry! Virtual tours are also a great option. Many colleges offer interactive tours where you can “walk” through buildings, see dorm rooms, and get a feel for the campus layout. Some even offer live Q&A sessions with admissions officers or current students, which can help you ask questions and get immediate answers.
Chris, a Former Princeton and Dartmouth Admissions Officer and Crimson consultant, shares his thoughts:
Visiting a college campus may be able to help your admissions chances if the school is small and less popular, or if the school tracks demonstrated interest. While demonstrated interest may give your prospects for admission a slight boost, it is not a silver bullet for students whose applications are not already strong!
Janela, a Crimson Principal Strategist & Former Admissions Officer, believes that campus visits can help your application in some cases:
Some universities track demonstrated interest, which can be in the form of campus visits, email contact with the admissions office, and attending virtual information sessions. However, Ivy League and other Top 20 universities get so many applications that they tend not to track demonstrated interest. They already know that most people applying are very interested in attending.
Visiting a campus is most likely to help your application if the university tracks demonstrated interest and is concerned about its yield rate. If a university is trying to protect its yield rate, that means that they may reject you if they think you won’t choose them back if accepted. Showing interest by visiting the campus is one way to assure them that you’re genuinely interested and will choose them back.
You can find out if a university tracks demonstrated interest by checking out its Common Data Set. This is an official report each university releases every year. Simply search “[School Name] common data set” and you’ll easily find a PDF of the latest report.
However, if your target school doesn’t track demonstrated interest, there are still excellent reasons to visit the campus. In the words of Frida, a Senior Strategy Consultant at Crimson:
Making the most of your college campus visit starts with a little prep work. Here’s how to plan ahead to maximize your experience.
To go beyond the basics, consider planning a few extra activities that align with your interests.
Make a list of questions you want to ask people you meet during your visit. For example:
To Tour Guides or Students:
To Professors or Academic Advisors:
To the Financial Aid Office:
Once you’re on campus, it’s time to put your plan into action. This checklist will help keep you focused.
Pay attention to the little things:
Take notes and photos. These observations might seem minor, but they can reveal a lot about what life will be like at the school.
Taking time to reflect is just as important as the visit itself. Here’s how you can evaluate your experience and take action on it.
The moment you leave campus, jot down your thoughts.
Don’t overthink it. This is about capturing your gut reaction while it’s fresh.
If you’re visiting multiple colleges, the memories can start to blur together. Keep a journal or digital log where you can track key details about each visit. Include photos, anecdotes, and even snippets of conversations you had. For example, if you loved a particular dorm at one school but preferred the dining options at another, make a note of that.
When it’s time to make decisions, having these details at your fingertips will make it much easier to weigh the pros and cons.
The goal of a campus visit is to answer one big question: Can I see myself here?
This isn’t just about academics. It’s about the entire experience. Reflect on the following questions:
Trust your instincts. If something feels off, don’t ignore it.
And if a school feels like home, that’s a powerful sign it could be the right choice.
Parents: You play a big role in the college visit process. But this is your child’s college experience — not yours. Although it may be tempting to weigh in on every detail, try to play a supporting role and let your child take the lead.
You can support your student by:
At the end of the day, college is about finding the place where you’ll thrive. Campus visits — whether physical or virtual — help you move closer to that answer. Many students unexpectedly fall in love with a certain campus or change their mind about a sought-after school based on campus visits.
To get the most out of your campus visit, plan ahead. Make a list of events you want to attend, places you want to see, and questions you want to ask. Take copious notes during your visit. After each visit, evaluate your experience — your future self will thank you.
If you’re ready to start planning your visits, Crimson Education offers expert guidance to help you navigate the process with confidence. From creating a personalized college list to arranging alumni-led tours, we’re here to support you every step of the way.
Ready to take the first step toward finding your dream college? Let’s get started!
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