Hi there!

The best way to make this both academic and personal is that you use the narrative framing of the global problem to talk about some efforts that you have already made to address this issue. Whether that’s something formal - like community service work that you’ve done - or it’s more you chatting about a personal experience you had which was relevant, I would loop in your own personal story as a way of making clear the personal connection you have to this problem and why it matters to you