Hi Sarah,

You’ll need to find a wide range of media outlets and send them a media release. This must be brief, informative and attention grabbing.

If you don’t hear back within a couple of days, follow all up with a call (the press is bombarded with articles and this is often the difference between getting an article and missing out).

Another important thing to keep in mind is that you should tailor your release to the location/media type. If it’s a cultural newspaper or geographic newspaper, include details that are pertinent to their demographic.

Good luck for your media release and event,
Jen